For more than a decade, Bill Cook had received a weekly massages for his medicine… it was the procedure of mere indulgence, he said – “it’s medicinal”.

In 2002, Cook – a 58-year-old resident of Hudson, Wisconsin, who once worked in marketing – was diagnosed with a rare illness. He had cardiac sarcoidosis, a condition in which clusters of white blood cells coagulate together and react against a foreign substance in the body, scarring the heart in the process. The disease damaged his heart so badly it went into failure. The doctors said there was nothing they could do, and Cook’s name was put on an organ transplant waiting list.